What is "freight forwarding"?

Freight forwarding refers to the service of organizing and transporting goods from one place to another on behalf of shippers. This crucial role in logistics involves coordinating various aspects of shipping, including the selection of transportation methods, managing documentation, and handling customs clearance. Freight forwarders act as intermediaries between shippers and carriers, ensuring that cargo is transported efficiently and delivered on time. They leverage their expertise and network to provide valuable services that streamline the shipping process, making it easier for businesses to move their products domestically and internationally.

Other options like methods for storing goods, techniques for inventory valuation, or ways to assess market demand do not capture the comprehensive nature of freight forwarding, which is centered around transportation logistics rather than storage, valuation, or market analysis.